Aditya Mishra
Product Designer
Aditya Mishra
Aditya Mishra
Aditya Mishra
Designing at the intersection of consumer delight and business scale - with B2C and B2B product experience, systems thinking, and a builder’s mindset.
Product designer with 3+ years of experience, focused on consumer experiences, growth systems, and measurable business impact.
About
I’m a product designer working across B2C and B2B experiences, with a focus on simplifying complex systems and connecting design decisions to measurable outcomes. My experience spans revenue-driving commerce journeys, advertising platforms, product tooling, design systems, and operational workflows. I work closely with product, engineering, analytics, and business teams to ship thoughtful experiences at scale.
Profile
Skills
Product Design
Critical Thinking
Tools
Figma
Adobe Suite
Education
Product Design · GrowthSchool
B.Tech · IT
Education
Product Design · GrowthSchool
B.Tech · IT
Achievements
Product Design Challenge · Winner
Smart India Hackathon · 3rd Place
Work History
Nykaa
/
Product Designer 2
Apr 2026
-
Present
Revenue & Business Impact
Drove ₹86.5 Cr+ in annualized revenue impact — optimized post-purchase UX reducing returns by 70 bps (₹84 Cr), grew ad platform revenue by 40% through new formats (₹2 Cr), and improved PLA performance by 10.5% (₹50 L)
Boosted cart-to-checkout conversion by 1% and revenue per visit by ₹1.84 through post-purchase UX overhaul
Ads Platform
Launched new ad formats doubling takeover ad revenue — achieving 25% CTR, 6M impressions/day and 40% ad revenue uplift
Designed Product Listing Ads (PLA) end to end, driving 10.5% increase in annual ad revenue
Enabled onboarding of 400+ new brands via a backend architecture shift proposed through design
Reduced ad moderation rejection rate by ~90% through design optimizations
Product & Platform
Designed Pivot, an internal segmentation tool — 90% adoption in one week, 36% reduction in setup hours, 100% elimination of segmentation errors
Released in-house order tracking, reducing "where is my order" queries by 9% and CS contacts by 6%
Designed plug-and-play product widget cards, boosting cart-to-checkout conversion by 1% and revenue per visit by ₹1.84
Quality & Culture
Led dark pattern compliance initiative — evangelised ethical design guidelines and reduced dark patterns by 100%
Designed Nykaa Best in Beauty, achieving 60% form completion on a 50+ question flow
Participated in senior-level hiring — conducted screening interviews and shadowed whiteboarding sessions
Advocated for and led Lottie files integration, enabling scalable lightweight animations across the platform
Designing consumer experiences at the intersection of convenience, scale, and measurable business outcomes.
Collaborating across product, engineering, analytics, and operations to ship high-impact experiences.
Collaborating across product, engineering, analytics, and operations to ship high-impact experiences.
Nykaa
/
Product Designer 2
Apr 2026
-
Present
Revenue & Business Impact
Drove ₹86.5 Cr+ in annualized revenue impact — optimized post-purchase UX reducing returns by 70 bps (₹84 Cr), grew ad platform revenue by 40% through new formats (₹2 Cr), and improved PLA performance by 10.5% (₹50 L)
Boosted cart-to-checkout conversion by 1% and revenue per visit by ₹1.84 through post-purchase UX overhaul
Ads Platform
Launched new ad formats doubling takeover ad revenue — achieving 25% CTR, 6M impressions/day and 40% ad revenue uplift
Designed Product Listing Ads (PLA) end to end, driving 10.5% increase in annual ad revenue
Enabled onboarding of 400+ new brands via a backend architecture shift proposed through design
Reduced ad moderation rejection rate by ~90% through design optimizations
Product & Platform
Designed Pivot, an internal segmentation tool — 90% adoption in one week, 36% reduction in setup hours, 100% elimination of segmentation errors
Released in-house order tracking, reducing "where is my order" queries by 9% and CS contacts by 6%
Designed plug-and-play product widget cards, boosting cart-to-checkout conversion by 1% and revenue per visit by ₹1.84
Quality & Culture
Led dark pattern compliance initiative — evangelised ethical design guidelines and reduced dark patterns by 100%
Designed Nykaa Best in Beauty, achieving 60% form completion on a 50+ question flow
Participated in senior-level hiring — conducted screening interviews and shadowed whiteboarding sessions
Advocated for and led Lottie files integration, enabling scalable lightweight animations across the platform
Designing consumer experiences at the intersection of convenience, scale, and measurable business outcomes.
Collaborating across product, engineering, analytics, and operations to ship high-impact experiences.
Collaborating across product, engineering, analytics, and operations to ship high-impact experiences.
Nykaa
/
Product Designer 1
Aug 2023
-
Mar 2026
Drove ₹86.5 Cr in annualized revenue impact by optimizing post-purchase UX, improving PLP performance, and reducing returns.
Boosted cart-to-checkout conversion by 1% and revenue per visit by ₹1.84 through post-purchase UX improvements.
Launched new ad formats that doubled takeover-ad revenue and achieved a 25% CTR with 6M impressions per day.
Launched new ad formats that doubled takeover-ad revenue and achieved a 25% CTR with 6M impressions per day.
Nykaa
/
Product Designer 1
Aug 2023
-
Mar 2026
Drove ₹86.5 Cr in annualized revenue impact by optimizing post-purchase UX, improving PLP performance, and reducing returns.
Boosted cart-to-checkout conversion by 1% and revenue per visit by ₹1.84 through post-purchase UX improvements.
Launched new ad formats that doubled takeover-ad revenue and achieved a 25% CTR with 6M impressions per day.
Launched new ad formats that doubled takeover-ad revenue and achieved a 25% CTR with 6M impressions per day.
Scaler by InterviewBit
/
Product Design Intern
Nov 2022
-
Jun 2023
Revamped Course Pause/Reset, helping more than 1,500 learners pause or reset courses and generating 86 lakh in revenue in three months.
Built Batch Management Tool, reducing batch-change time from four days to two minutes and supporting 800+ learners.
Automated the Scaler Assessment Test re-attempt flow, saving 300 weekly resolution hours and reducing support tickets by 85%.
Automated the Scaler Assessment Test re-attempt flow, saving 300 weekly resolution hours and reducing support tickets by 85%.
Scaler by InterviewBit
/
Product Design Intern
Nov 2022
-
Jun 2023
Revamped Course Pause/Reset, helping more than 1,500 learners pause or reset courses and generating 86 lakh in revenue in three months.
Built Batch Management Tool, reducing batch-change time from four days to two minutes and supporting 800+ learners.
Automated the Scaler Assessment Test re-attempt flow, saving 300 weekly resolution hours and reducing support tickets by 85%.
Automated the Scaler Assessment Test re-attempt flow, saving 300 weekly resolution hours and reducing support tickets by 85%.
Freelance
/
UX Designer
Mar 2020
-
Jan 2022
Led UI design for Waiteria, a US-based B2B and B2C food-tech startup, from early concepts through launch-ready pages and onboarding flows.
Shaped brand strategy and design direction, including explainers, onboarding videos, and adoption-focused product communication.
Delivered 50+ freelance projects through Fiverr with five-star ratings, including websites and mobile apps for repeat clients.
Delivered 50+ freelance projects through Fiverr with five-star ratings, including websites and mobile apps for repeat clients.
Freelance
/
UX Designer
Mar 2020
-
Jan 2022
Led UI design for Waiteria, a US-based B2B and B2C food-tech startup, from early concepts through launch-ready pages and onboarding flows.
Shaped brand strategy and design direction, including explainers, onboarding videos, and adoption-focused product communication.
Delivered 50+ freelance projects through Fiverr with five-star ratings, including websites and mobile apps for repeat clients.
Delivered 50+ freelance projects through Fiverr with five-star ratings, including websites and mobile apps for repeat clients.